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Don’t Be Switzerland: The Case for a Politicized Creative Class

Would you write an ad campaign for Big Tobacco?

Would you edit feel-good copy for a corporation with a lamentable human rights record?

Would you shoot wildlife photos for an oil company dragging its heels on the clean-up of a major spill?

What if said potential client offered you a shitload of money? What if they seemed genuine about wanting to do good, be better? What if you could negotiate it so your name wasn’t attached to the finished product?

Would you say “Yes?”

Would you say “No?”

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What Would the Cool Kids Do? On Creative Envy and the Definitive Value of Shouting into Voids

You can’t escape the Cool Kids.

Sorry. You can’t. No matter how old you get, no matter the profession you choose, no matter how far from your hometown you travel, there they’ll be—outpacing you, outmaneuvering you, outshining you, and doing it all with the kind of purposeful ease that makes averagely gifted bystanders want to punch granite.

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